SIS Content Services, a division of the SIS Group (Sports Information Services), a global leader in multi-content supply for 24/7 live betting services, is thrilled to announce the launch of its H2H Global Gaming League product on the Betsafe Colorado mobile sportsbook app.
This offering includes round-the-clock esoccer and ebasketball Competitive Gaming events.
SIS' non-tournament esports product delivers a comprehensive end-to-end solution with a strong focus on integrity, proven to enhance sportsbook margins continuously, offering up to 10% added value.
Colorado has emerged as a high-performing state in the United States, generating over US$12.8 billion in sports betting wagers since legalization in May 2020, resulting in more than $850 million in gross sports betting revenue.
Currently live in New Jersey and Colorado, SIS' esports products have solidified their presence with this latest collaboration with Betsafe, Betsson Group's Colorado-facing brand. This move expands SIS' reputation as a premier supplier in the esports betting sector, broadening its reach to a wider audience.
These fiercely competitive games are produced entirely in-house at SIS' self-contained gaming studios in the UK. SIS' esports Competitive Gaming products offer ultra-low (sub-second) latency live streaming, visible ESIC-trained integrity referees for every game, live caster commentary, and on-screen graphics with unique betting prompts to maximize engagement.
David Senior, Head of Sportsbook at Betsson US, expressed, "We have enjoyed a great partnership with SIS, and to bring esoccer and ebasketball to the Betsafe audience in Colorado is another big step in our relationship as we deliver more content that will drive engagement and enhance the overall betting experience for our bettors."
Michele Fischer, Vice President, SIS Content Services, commented, "Our comprehensive Competitive Gaming products elevate the esports betting experience, and we are thrilled to bring our content to more bettors in Colorado. This launch contributes to SIS’ expanding footprint in the US market."
Richard Ames, Chief Executive, SIS, and President, SIS Content Services, added, "We are pleased to see the growth of our esports product with this latest launch in Colorado. We continue to make steady progress in North America, and this latest deal showcases our ability to provide bettors with engaging content and further enhances our relationship with our valued long-term partner, the Betsson Group."
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