SIS (Sports Information Services) has made a significant move into the Dominican Republic, teaming up with Mi Quinte RD to introduce its top-tier horse and greyhound racing content to the Caribbean nation for the first time.
This collaboration sees Mi Quinte RD gaining access to SIS' extensive portfolio of live horse racing events from the US, Ireland, Latin America, and international meetings, along with UK, Irish, and Mexican greyhound racing content. The offerings will be available both online and in Mi Quinte RD's retail outlets across the Dominican Republic.
The deal underscores the escalating demand for SIS' round-the-clock live betting content worldwide. Mi Quinte RD will now enjoy access to over 62,000 annual racing events from more than 170 courses globally, providing customers with frequent betting opportunities known to boost engagement and revenue.
Lisbeth Mora, Marketing Manager at Mi Quinte RD, emphasized the significance of partnering with SIS, stating, "Establishing successful collaborations with leading suppliers like SIS is pivotal in enriching our content portfolio across all channels. SIS' high-quality racing solution will enhance our customer engagement and contribute to the growth of our business."
Oscar Murueta González, Commercial Executive for LATAM at SIS, highlighted the strategic importance of the partnership, saying, "Our aim is to expand our presence across the Americas, and this agreement marks our entry into the Dominican Republic with a prominent operator.
This launch demonstrates confidence in our premium live betting content within a region with vast potential. We are thrilled to commence our partnership with Mi Quinte RD and anticipate a fruitful collaboration ahead."
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