SIS (Sports Information Services) has significantly boosted its global esports presence through a new partnership with Rivalry, a leading sportsbook and iGaming operator renowned for catering to digitally native Millennial and Gen Z audiences.
The collaboration brings SIS’s H2H Global Gaming League™ (H2HGGL) eBasketball and eSoccer games to Rivalry's platform, delivering fresh, engaging content tailored to the next generation of bettors.
Through this partnership, Rivalry now offers its customers access to more than 150,000 short-form H2HGGL esports games annually, presented with low-latency video streaming, comprehensive game statistics, player form data, and over 50 pre-game and in-play betting markets.
These offerings are specifically designed to cater to Rivalry’s strong customer base of Millennials and Gen Z players, providing them with fast-paced, interactive betting content.
SIS’s esports products are already proving to add significant value for operators, with the H2H Global Gaming League™ delivering as much as 10% in additional value for sportsbooks.
Produced in-house at SIS’s secure UK studios, all games feature professional esports players and are overseen by trained referees to ensure the highest levels of integrity and fair play.
A standout feature of the H2HGGL product is its accreditation from the Esports Integrity Commission (ESIC). It’s the only product on the market to have been awarded ESIC’s Gold Standard, the highest level of accreditation in the industry. This ensures unrivaled integrity and safety, offering full trust in the content and reassuring both operators and players.
"We are thrilled to launch our complete esports portfolio with Rivalry and expand the reach of our sport sims solution," said Jake Nowry, Sales and Business Development Manager at SIS Content Services. "Partnering with a leading brand like Rivalry is a key milestone for SIS as we demonstrate the versatility and value of our esports offerings across global markets."
For Rivalry, the partnership with SIS enhances its already robust product portfolio, adding new around-the-clock betting content designed to engage its audience of sports and esports enthusiasts. As the esports betting market continues to grow, this strategic collaboration allows Rivalry to remain at the forefront of innovation and interactivity within the iGaming space.
Michele Fischer, Vice President of SIS Content Services, expressed similar enthusiasm, stating, "We are pleased to partner with Rivalry, whose platform resonates with a global, digitally native audience. Our short-form esports content is a perfect fit for their customers and bridges the gap between traditional sports and esports betting."
The integration of SIS’s esports products into Rivalry’s offering creates new opportunities for cross-selling, enabling sports bettors to explore esports content and vice versa. With its growing influence in the esports betting space, Rivalry aims to capitalize on the evolving preferences of a tech-savvy, younger audience.
Evan Van Luven, Director of Sportsbook Operations at Rivalry, highlighted the potential of the partnership, stating, "Our collaboration with SIS expands Rivalry’s product range with innovative, always-available betting content. These products serve as a bridge between our core sports and esports audiences, delivering the interactive content they seek."
As esports continues to capture the attention of the next generation of bettors, partnerships like the one between SIS and Rivalry are critical for maintaining relevance and appeal. With the addition of H2HGGL eBasketball and eSoccer, Rivalry is well-positioned to meet the growing demand for dynamic, fast-paced betting experiences in the esports world.
By leveraging SIS’s esports content, Rivalry not only enhances its offering but also strengthens its standing as a leader in the global esports betting market. Both companies are set to benefit from the increasing popularity of esports and the continued rise of Gen Z and Millennial bettors.
This partnership marks a significant step forward in the expansion of esports betting content and highlights the importance of innovation and adaptability in the rapidly evolving iGaming industry.
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