SIS (Sports Information Services), a leading provider of around-the-clock live betting services, has announced the launch of its Competitive Gaming product with Superbet.
This new partnership, facilitated through the Genius Sports platform, introduces a comprehensive suite of esports content to Superbet’s offerings in Europe and South America.
The integration includes over 150,000 H2H Global Gaming League™ eSoccer and eBasketball matches annually. This extensive range of events is designed to enhance Superbet’s betting portfolio by providing continuous wagering opportunities, which are expected to drive both engagement and profitability.
Since its inception in 2008, Superbet has carved out a significant presence in Central and Eastern Europe (CEE), becoming a prominent operator in Romania, Belgium, Poland, and Serbia. Known for its diverse and evolving sportsbook, Superbet continuously seeks to enrich its betting opportunities for customers.
The Competitive Gaming product from SIS features the H2H Global Gaming League™, where skilled professional gamers compete in short-form eBasketball and eSoccer matches. Produced entirely in the UK, the contests come equipped with advanced tools and features to elevate the user experience.
Notably, SIS’s esports offering is the only product in the market to receive the Esports Integrity Commission’s (ESIC) Gold Standards. This prestigious accreditation is awarded to products meeting the highest levels of integrity and safety, with trained referees ensuring the fairness of every contest.
The launch of Competitive Gaming with Superbet underscores SIS’s commitment to expanding its global footprint and enhancing its content portfolio.
Andrew Kelly, Head of Commercial Partnerships at SIS, commented: “Our partnership with Superbet represents a significant step in extending the reach of our Competitive Gaming portfolio. We are excited to leverage our recent platform partnership with Genius Sports to bring our innovative product to bettors across this region.”
Ivan Gojic, Head of Trading Product at Superbet Group, added: “Superbet is renowned for offering a unique and immersive experience in sports betting across the CEE region. We are always on the lookout for ways to enhance this experience and diversify our wagering options. SIS’s Competitive Gaming stands out for its quality and variety, and we are thrilled to incorporate it into our offerings.”
This collaboration between SIS and Superbet highlights a strategic move to enhance the esports betting landscape in Romania and beyond. By integrating Competitive Gaming, Superbet continues to solidify its position as a leader in providing cutting-edge and engaging betting experiences.
The introduction of this 24/7 esports content is set to offer Superbet’s customers an enriched and dynamic betting environment, furthering the growth and evolution of the sports betting industry.
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