Sports Information Services (SIS), a global leader in 24/7 live betting services, has entered a strategic partnership with 888AFRICA, enhancing its presence across the African market by providing its live numbers draw content to the operator.
Through a specially developed iframe in collaboration with Bitville Gaming, 888AFRICA will now offer its users access to SIS’s extensive portfolio of live numbers draws. This integration includes over 200,000 live draws annually, featuring SIS’s original 49’s live draw, along with the increasingly popular 39’s and Fast 15’s, all delivered via an intuitive and engaging interface designed to maximise the player experience.
SIS’s numbers product, which has operated successfully for over 27 years, is highly regarded for its integrity and reliability. The 49’s live draw, in particular, has become a staple in the fixed-odds numbers betting scene, while the 39’s and Fast 15’s provide high-frequency betting options, with draws every three minutes, allowing operators to maintain strong engagement and profitability.
The move is seen as a significant step in increasing the reach of SIS’s live numbers draw product suite across Africa. This region has already demonstrated a strong demand for live numbers betting, and the addition of this content to 888AFRICA’s offering is expected to further boost player engagement.
Launched in 2022, 888AFRICA operates under license from 888 Holdings, bringing 888’s globally recognised betting and gaming brands to the regulated African markets. The operator is currently live in Kenya, Tanzania, Mozambique, and Zambia under its 888bet brand, offering a tailored betting experience for local audiences. With this new integration, 888AFRICA’s platform will now feature live numbers draws, a product that has proven popular in the region.
Joe Andrews, Head of Sales Africa at SIS, expressed his excitement about the partnership:"The appetite for live numbers draws in Africa has grown rapidly, and partnering with 888AFRICA will significantly increase our product visibility. Bitville Gaming has great reach in the region, and we are thrilled that our partnership is already delivering the widest range of content to operators."
Ian Marmion, Chief Operating Officer at 888AFRICA, added:"Our ability to widen our offering to our partners is always important to us, and the portfolio of live numbers draws from SIS will provide a huge boost in maximising engagement. The content is a proven performer across Africa, and I am sure our audiences will welcome this enhancement to our offering."
Andrew von Hoesslin, CEO at Bitville Gaming, echoed these sentiments, stating:"The aim of our agreement with SIS was to provide a bigger operator network for its content, and we are seeing this happen first-hand. We are sure that 888AFRICA and its players will be delighted with the influx of additional wagering opportunities."
This partnership is expected to expand the footprint of SIS’s live numbers draws across Africa, leveraging 888AFRICA’s growing presence in the region and Bitville Gaming’s expertise in delivering tailored iGaming solutions.
The collaboration underscores SIS’s commitment to innovation and delivering high-quality, engaging content to operators in emerging markets.
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