SIS (Sports Information Services), a prominent provider of 24/7 live betting services, has reached a significant distribution agreement with Genius Sports, a leading global sports technology provider.
The deal will see SIS supply its Competitive Gaming product to Genius Sports, adding a comprehensive sports simulation portfolio to the latter's product library.
The Competitive Gaming library, boasting over 150,000 annual live events, will now be accessible to Genius Sports' extensive sportsbook network. This collaboration underscores SIS's commitment to forging strategic alliances with top platforms and expanding its reach in the industry.
SIS's Competitive Gaming content encompasses esoccer and ebasketball, featuring regular short-form contests between skilled gamers. Known for its integrity and in-house production, SIS Competitive Gaming has a proven track record of delivering superior margins to operators, promising to enhance Genius Sports' offerings significantly.
Genius Sports, renowned for its provision of official sports data and technology solutions, is a global leader in powering the ecosystem connecting sports, betting, and media.
With a focus on driving profits and cost efficiencies, Genius Sports provides sportsbooks and lotteries worldwide with data, odds, streaming, trading, and marketing solutions.
Andy Kelly, Head of Commercial Partnerships at SIS, expressed enthusiasm about the partnership, stating, "This deal is of great significance for us as we continue to expand our distribution across regulated markets worldwide." He highlighted the value of SIS's Competitive Gaming products in adding significant value to operators' bottom lines.
Matt Stephenson, Global Partnership Director at Genius Sports, emphasized the importance of offering a wide range of content to sportsbook partners. He stated, "In SIS' Competitive Gaming, they will have a product that stands out from the competition in terms of quality and integrity."
This collaboration marks another milestone for SIS, further solidifying its position as an essential partner to leading global players in the industry.
With a focus on mutual success, both SIS and Genius Sports are poised to capitalize on the growing demand for Competitive Gaming offerings in the market.
Comments