SIS (Sports Information Services), a leading provider of 24/7 live betting services, has announced a strategic partnership with Instasolutions to deliver its popular fixed-odds Numbers draws to operators across Africa.
The collaboration will offer Instasolutions' operator partners access to some of SIS’s most sought-after products, beginning with the renowned 49’s Original Live Draw and extending to future offerings like live racing and competitive gaming.
With this partnership, operators using Instasolutions' platform, both online and in retail, will now feature SIS's 49’s live Numbers draws, a staple in the industry for over 25 years.
The 49’s draws provide more than 200,000 betting events annually, including the world-famous 49’s Original Live Draw, 39’s, and Fast 15’s. These events are live-presented from the UK and are well-known for their high-quality, engaging format.
Initially, the rollout will focus on Kenya, but other African markets will soon follow, granting access to SIS’s entire 49’s branded Numbers draws portfolio.
In addition to Numbers draws, SIS is preparing to launch its premium live racing content, offering over 60,000 annual horse and greyhound races to operators across Africa. This end-to-end solution will deliver live racing from tracks around the world, bolstering the betting opportunities available through Instasolutions.
The partnership will also introduce SIS’s Competitive Gaming to Instasolutions' African partners. This includes SIS’s H2H Global Gaming League™, featuring eSoccer and eBasketball matches.
With over 150,000 events per year, produced entirely in-house, the competitive gaming content meets the highest standards of integrity, having been awarded Esports Integrity Commission (ESIC) Gold Standards.
Joe Andrews, Head of Sales Africa at SIS, highlighted the importance of this partnership, stating:"Having the right partners in regions where we are expanding our brand through innovative verticals is crucial. Instasolutions has made significant progress across Africa, and we are confident that our 49’s live Numbers draws, and upcoming live racing and competitive gaming, will resonate strongly with bettors in Kenya and beyond."
Sarkis Farah, Managing Director at Instasolutions, shared his excitement about the collaboration:"As we continue to expand the reach of Instasolutions and enhance our service offering, partnering with a leading supplier like SIS is a fantastic step forward. We are thrilled to bring this combination of revenue-boosting content to an even wider audience."
This partnership further solidifies SIS’s reputation as a top supplier across multiple verticals in the African market, delivering tailored, high-quality content that meets the growing demand for live betting experiences.
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