SIS (Sports Information Services), a top provider of 24/7 live betting services, has announced a new partnership with the esteemed casino operator Admiral, marking a significant expansion of its esports product across major European markets.
This collaboration brings SIS's comprehensive eSoccer portfolio to Admiral's platforms in the UK, Spain, and Austria, both online and in retail.
The integration is a result of a recent distribution agreement with Genius Sports, enabling Admiral to offer the full suite of SIS’s H2H Global Gaming League™ eSoccer matches. The event-based product is designed to enhance operator engagement and margin, offering a wide array of wagering opportunities that are expected to resonate strongly with Admiral's customer base.
Admiral, known for its robust presence in the UK, Spain, and Austria, will soon expand its esports offerings with the inclusion of eBasketball. This addition will increase the number of high-integrity esports events available to Admiral’s customers to over 150,000 annually, further solidifying its reputation as a leading operator in these markets.
SIS’s H2H Global Gaming League™ has been specifically developed for sportsbooks and has been proven to add up to 10% in value for operators. The league features professionally skilled gamers in both eBasketball and eSoccer matches, all of which are produced in-house. The product includes a suite of tools and features designed to provide bettors with a unique and engaging experience.
Notably, SIS’s esports offering is the only product in the market to receive the Esports Integrity Commission’s (ESIC) Gold Standards accreditation. This prestigious recognition underscores the product's commitment to integrity and safety, with trained referees overseeing every match to ensure fair play.
Admiral, which boasts a strong footprint in land-based casinos as well as a vast online casino and sportsbook presence, is set to significantly enhance its product lineup through this partnership with SIS. The addition of SIS’s esports products is expected to attract a broad range of bettors, further strengthening Admiral’s position in the competitive European market.
Angel Calderon, Head of Sales for LatAm and Iberia at SIS, expressed excitement about the partnership: “We are thrilled to see our Competitive Gaming products, eSoccer and eBasketball, becoming part of Admiral’s offerings. This partnership is a testament to the high performance of our end-to-end solution, which significantly elevates the wagering experience for bettors. We look forward to a successful collaboration with Admiral and to maximizing the potential of our engaging product.”
Felipe Ludeña, Managing Director at Admiral, also shared his optimism: “Admiral has firmly established itself as a leading operator across Europe, and we are always seeking new ways to enhance the experiences we provide. The H2H Global Gaming League™ is a proven product that appeals to a wide audience, and we are confident that our customers will greatly enjoy this new offering.”
This partnership between SIS and Admiral represents a significant step forward in the expansion of esports betting across key European markets, setting a new standard for the industry.
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