Sports Information Services (SIS), the foremost multi-content supplier of 24/7 live betting services, has revealed its upcoming greyhound racing schedule for 2024, promising an enticing array of a minimum 42 weekly fixtures across renowned tracks in the UK and Ireland.
The freshly designed schedule is set to feature events from the bustling tracks of Oxford and Towcester, presenting a comprehensive offering to SIS operator partners, including the prestigious English and Irish Greyhound Derbies.
Each day will host two morning, afternoon, and evening meetings, standardizing at 12 races per fixture, eliminating early morning starts.
With shifts in rights agreements and the greyhound population, SIS has adapted its schedule for flexibility while ensuring top-tier short-form content, proven to enhance customer engagement levels.
The company has forged enduring partnerships with key players in the industry, including bet365, William Hill, Paddy Power, and Betfred, to deliver this greyhound content across various platforms, both digital and retail, in the UK and Ireland.
Moreover, SIS is extending its reach to numerous international operators, enabling its schedule to reach a global audience.
SIS’ 24/7 Live Racing Content stands as a comprehensive solution, encompassing live-streamed visuals, data, on-screen graphics featuring betting triggers, and an extensive array of markets and prices, creating seamless betting experiences for enthusiasts.
Paul Witten, Managing Director at SIS, emphasized their approach: “In formulating our streamlined new schedule for 2024, we were focused on delivering for greyhound tracks owned by greyhound people with a shared passion for the sport. We believe our approach is sensible, sustainable, and positive for the industry.
There will undoubtedly be minor tweaks as the schedule evolves to reflect where the balance of trainers and greyhounds sit across the tracks, but we now have the flexibility to deliver a program that reflects the needs of a changing betting industry.
There is also a welcome increase in exposure for Irish tracks, which feature in more traditional time slots. This is a schedule we believe will deliver for the benefit of all stakeholders.”
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