SkillOnNet, a leading name in the global gaming industry, is ushering in a new era of personalized player experiences with the introduction of Opti-X, an advanced Digital-Experience Platform developed by Optimove.
This groundbreaking integration aims to elevate the casino lobby experience across SkillOnNet's extensive portfolio of international brands by leveraging the cutting-edge capabilities of AI-driven personalization.
Opti-X, crafted by Optimove, is a real-time content recommendation engine that harnesses the power of artificial intelligence to tailor the gaming experience for each individual player. By analyzing past gaming behavior, Opti-X provides customized game recommendations, ensuring that players are presented with titles that resonate with their preferences.
Eyal Naor, COO at SkillOnNet, expressed his enthusiasm about the integration, stating: "Opti-X's algorithms enable us to understand our customers' preferences from the outset, creating a seamless and personalized lobby service. By offering immediate recommendations, we aim to enhance player engagement, retention, and lifetime value, delivering a truly immersive gaming experience."
Matthew Gilbery, Director of Personalization Offering at Optimove, echoed Naor's sentiments, emphasizing the significance of the partnership: "Partnering with SkillOnNet, a leader in the industry, allows us to enhance an already exceptional user experience.
Our shared goal is to prioritize customer satisfaction and foster long-term loyalty. We are confident that this collaboration marks the beginning of a mutually beneficial relationship."
With SkillOnNet's commitment to innovation and Optimove's expertise in dynamic marketing solutions, the Opti-X integration sets a new standard for personalized gaming experiences, promising to redefine player engagement and retention strategies across regulated markets worldwide.
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