SKS365, a major player in the Italian online and sports betting market, has announced a definitive agreement for its acquisition by Lottomatica Group S.p.A.
The deal, valued at €639 million, is slated for completion in the first half of 2024, pending customary competition and regulatory approvals.
This strategic move is expected to bolster SKS365's growth trajectory significantly. Currently boasting around 600,000 registered online customers and prominent brands like Planetwin365 and PlanetPay365, SKS365 also operates a network of approximately 1,000 retail sports betting outlets.
In the Italian gaming and betting sector, SKS365 commands a 9.6% market share in the iSports segment and 6.4% in the iGaming segment. For the fiscal year 2023, the company anticipates generating €74 million of EBITDA, with online and Sports Franchise contributing 70% and 30% respectively.
Alexander Martin, CEO of SKS365, expressed his optimism about the merger: "At SKS365, we are proud to become part of the Lottomatica Group. We could not have found a better partner to continue our vision for SKS365 with the brands PlanetWin365 and PlanetPay365.
I am thankful to continue to lead the SKS365 team and I am looking forward to working closely with Guglielmo Angelozzi and our new colleagues at Lottomatica."
This acquisition will not only enable SKS365 to fortify its market presence but also open doors to new opportunities and synergies. It marks a pivotal moment for both companies, reflecting the dynamic evolution within the iGaming industry.
Lottomatica Group's strategic move emphasizes the continued growth and development in the Italian gaming landscape, showcasing a shared vision for the future of online sports betting and iGaming.
Stay tuned for further updates as this transformative merger progresses.
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