Sporting Risk, a leader in sports betting, forecasting, and analytics, has announced a major upgrade to its in-play soccer betting offerings. The company has introduced eight new competitions alongside the launch of an industry-first innovation: the BetBuilder CoPilot, designed to revolutionize the Same Game Multi (SGM) experience.
Enhancing In-Play Betting
With this latest expansion, Sporting Risk solidifies its reputation as a key player in the soccer betting space. The new offering provides operators with the most comprehensive player props markets in the industry, paired with expanded micro markets designed to boost engagement during matches.
Sporting Risk’s product upgrade also includes dynamic bet prompts, which deliver real-time insights and compelling in-play recommendations. These tools aim to make the betting experience more intuitive and exciting for players.
Operators integrating the updated platform will gain access to head-to-head matchups, pre-configured SGM options, and full in-play BetBuilder functionality, ensuring unrivaled market coverage. With these enhancements, Sporting Risk aims to position itself as the go-to provider for Tier 1 soccer betting products.
Introducing BetBuilder CoPilot
At the heart of this upgrade is the BetBuilder CoPilot, a groundbreaking feature that offers users real-time guidance on market selection. By providing contextual insights and recommendations, the CoPilot enhances the SGM experience, making it more accessible for both novice and seasoned bettors.
This innovative tool is set to reshape how players interact with in-play betting, giving operators a powerful asset to differentiate their offerings and drive user engagement.
Commitment to Innovation
Andy Phillips, CCO of Sporting Risk, highlighted the company’s dedication to innovation and user-focused solutions:"Our commitment to innovation in the in-play and player prop space is what sets us apart. With eight new competitions added and the launch of our BetBuilder CoPilot, we’re giving operators the tools to differentiate, engage, and ultimately drive more revenue. This is the next step in making soccer betting more dynamic, data-driven, and user-friendly."
Driving the Future of Soccer Betting
Sporting Risk’s latest developments align with the growing demand for personalized, data-driven betting experiences. By combining deep player props markets, micro markets, and cutting-edge technology, the company is setting new standards in soccer betting.
As the iGaming industry continues to evolve, Sporting Risk’s innovative approach ensures operators have the tools to stay ahead of the competition while offering players an unmatched betting experience.
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