Sporting Risk, renowned for their expertise in betting, forecasting, and analytics in sport, has forged a new content agreement with Amelco, a leading sports betting and platform provider.
This strategic partnership aims to elevate Amelco’s sports betting offerings with advanced analytics and enhanced player prop markets.
Through this collaboration, Amelco's partners will benefit from a comprehensive suite of services tailored to amplify their market presence across Europe, the UK, South Africa, and North America. Amelco, a preferred partner for industry giants like Fanatics, Hard Rock Bet, Entain, BET99, and Flutter Entertainment, will integrate Sporting Risk's sophisticated analytics into its platform.
The partnership includes extensive coverage of top-tier football leagues, featuring 42 player markets, 16 team markets, and 14 match markets, all combinable in limitless Betbuilders.
These Betbuilders can be price-boosted and presented with stats-driven BetPrompts, providing customers with detailed context and rationale for their bets. Sporting Risk manages every aspect from market creation to settlement, including lineup management and dynamic pricing adjustments.
Amelco will also gain access to premier football competitions such as the Champions League, Europa League, and major European domestic leagues. The collaboration highlights specialist content for top-tier leagues, including Japan’s J1 League, the English Premier League, and South Africa’s Premier Division.
Utilizing Sporting Risk’s advanced User Interface (UI), Amelco can implement immediate pricing changes and product manipulations. The trading tool allows custom rules to be applied to various market segments, categorized by leagues, bet types, teams, players, and specific props. These rules can be applied manually or through an API, ensuring flexibility and precision.
Sporting Risk promises a seamless and flexible integration process, reducing resource requirements and accelerating the go-live timeline for partners.
Andy Phillips, CCO of Sporting Risk, commented, "Our predictive modelling and sports analytics capabilities perfectly complement Amelco’s premier sports betting offering. We specialize in delivering exceptional value and will be able to amplify Amelco’s expansion strategy in key regulated markets.”
Brandon Walker, Head of Business Development at Amelco, added, "We’re delighted to team up with Sporting Risk to boost our selection of player props and interval-based betting markets. Sporting Risk has developed some of the industry’s most sophisticated pricing models, which we’re incredibly pleased to integrate into our platform and trading solutions."
This partnership marks a significant step forward in enhancing the sports betting experience for Amelco's partners and customers, promising innovative and data-driven betting options.
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