Sporting Risk, a leader in sports betting, analytics, and forecasting, has officially joined forces with Pragmatic Play to elevate the sports betting experience for Pragmatic Play Sports customers. This strategic partnership enhances the sportsbook offering with a cutting-edge suite of player-centric markets and data-driven features.
Expanding Betting Opportunities
The collaboration introduces an expansive range of betting options, covering top domestic football leagues. Sporting Risk’s package includes 42 player markets, 16 team markets, and 14 match markets, all combinable into unlimited pre-configured bet builders. These can be further enhanced with price boosts and stats-driven bet prompts, giving users valuable context and rationale for their betting decisions.
By managing all aspects of the offering—market creation, settlement, lineup management, and dynamic pricing adjustments—Sporting Risk ensures a seamless experience for operators and bettors alike.
Advanced Trading Tools
Pragmatic Play is leveraging Sporting Risk’s state-of-the-art user interface to optimise pricing and market adjustments in real-time. This innovative trading tool empowers operators to implement custom rules across various market segments, including leagues, bet types, teams, players, and props. These configurations can be applied manually or via an API, offering unparalleled flexibility.
The integration process is designed to be efficient and resource-light, allowing partners to go live quickly and easily.
Industry Insights
Andy Phillips, Chief Commercial Officer at Sporting Risk, emphasised the significance of the partnership, "Pragmatic Play’s sportsbook solution is trusted by a wide range of tier-one operators. Our predictive modelling and sports analytics expertise are key drivers of growth in crucial markets."
Gareth Crook, Senior Vice President of Sports at Pragmatic Play, highlighted the evolving preferences of bettors, "Betting on the actions of individual football players has rapidly become a growth area in global sportsbooks. We’ve observed a clear shift in user interest towards these markets over traditional football offerings. Partnering with Sporting Risk allows us to provide clients with a comprehensive suite of player props and interval-based betting options across multiple global football competitions.”
Pioneering the Future of Sports Betting
This partnership between Sporting Risk and Pragmatic Play represents a significant milestone in the evolution of sports betting. By combining advanced analytics, innovative tools, and user-centric features, the collaboration sets a new benchmark for player engagement and market offerings in the iGaming industry.
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