In a strategic move set to bolster its leadership, full-service betting and gaming platform provider Sportingtech has appointed Tom Ustunel as its new Chief Executive Officer (CEO).
Ustunel's appointment comes at a pivotal time for the company as it gears up for substantial growth in 2024.
Having been an integral part of Sportingtech for the past two years, Ustunel brings a wealth of industry experience and strategic insight to his new role.
His background includes leadership positions in prominent companies, notably serving as the Chief of Gaming Operations at GameAccount Network (GAN) and holding the role of Betting and Gaming Director at News UK for over six years.
Ustunel has established himself as a natural leader with a track record of spearheading projects focused on enhancing customer and bettor experiences, particularly in the realm of product development.
At the forefront of Sportingtech's growth strategy, Ustunel will guide the company through an exciting period, with a keen emphasis on expanding its presence in the Latin American (LatAm) market. This strategic move aligns with Sportingtech's goal to capitalize on the momentum gained in 2023.
The CEO appointment coincides with several internal promotions, underscoring the company's commitment to nurturing its talent pool. Sportingtech's remarkable achievements over the past year, including winning the prestigious Platform Provider of the Year award at the SBC Summit Latinoamérica and the Multi-Channel Supplier award at the SBC Summit Barcelona, have positioned it as a key player in the industry.
Tom Ustunel expressed his enthusiasm for the role, stating, "Sportingtech has been on an incredible trajectory in recent years, and 2023 saw unprecedented success which we are looking to not only replicate, but also build on.
I am thrilled to be working with such a talented team of people across the entire business during what promises to be an exciting time as we look to further cement ourselves as the go-to provider for operators."
As Sportingtech embarks on its journey in 2024 under Ustunel's leadership, the industry will be keenly watching to see how the company continues to shape the landscape of online betting and gaming.
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