Star Sports, one of the UK’s leading independent bookmakers, has officially launched its operations in Australia, marking a significant milestone for the company as it begins trading under the name Star Sports Australia.
The expansion follows the successful acquisition of Victoria’s Wagering and Betting Licence, enabling Star Sports to operate online throughout Australia. Known for its prestigious racecourse pitches and upscale high street shops, particularly in London’s Mayfair, the bookmaker is now set to bring its renowned services to the Australian market.
Shane Ciurleo, appointed as Star Sports’ General Manager in Australia, expressed his enthusiasm about the new venture: “I feel very fortunate to be given the opportunity to bring the Star Sports brand to life in Australia. Ben Keith and his team have built and maintained a wonderful brand in the UK, and I look forward to introducing the Australian market to the Star Sports brand ethos and values.”
Ben Keith, the owner of Star Sports, shared his excitement about the launch: “I am thrilled to be launching our Star Sports brand in Australia. With Shane at the helm, I have the utmost confidence in the team Down Under. It was a lifelong ambition to trade at the prestigious Melbourne Cup, and with great thanks to the Waterhouse family, it became a reality last year. We at Star Sports believe in bookmaking and are very excited to begin operating in Australia.”
The expansion into Australia represents a bold new chapter for Star Sports, as the company aims to bring its high-quality betting experience to a new audience while maintaining the core values that have made it a success in the UK.
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