Symplify, the leading Stockholm-based provider of CRM and AI cloud solutions, has announced an expansion of its partnership with online casino operator, MegaRush Casino.
This extended collaboration marks another milestone in their successful four-year relationship, now incorporating three additional brands under the MegaRush license.
MegaRush Casino, known for its mobile-first approach, offers a wide range of gaming options including slots, scratchcards, live casino, and instant win games.
With this new agreement, MegaRush and its affiliated brands will gain access to Symplify’s cutting-edge Journey Builder and Campaign Manager modules. These tools are designed to enhance player engagement through personalized and AI-optimized experiences.
Symplify’s Campaign and Journey Builder modules integrate seamlessly with existing CRM systems, facilitating communication across multiple channels such as email, SMS, dynamic web content, and browser push notifications. This multi-channel approach aims to deliver more customized and effective player interactions.
Christoffer Feldt-Sørensen, Symplify’s Head of Sales, expressed his enthusiasm for the partnership expansion: "We’ve thoroughly enjoyed working with MegaRush as they have gone from strength to strength. Adding our Journey Builder and Campaign Manager to the package will enable MegaRush to engage with its casino players in a deeper, more personalized manner."
A spokesperson for MegaRush Casino highlighted the significance of the extended partnership: "Symplify has played a significant role in our growth since launch and we are very excited to roll out its services to another three brands. Utilizing these new modules will allow us to acquire and retain new players as we drive the business forward."
This strategic extension underscores Symplify's commitment to empowering its clients with advanced CRM solutions, further solidifying its position as a market leader in the iGaming industry.
The enhanced collaboration is expected to bring significant benefits to MegaRush Casino, fostering deeper player engagement and driving business growth.
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