top of page
Vegas Joker Banner Gamomat

Symplify Forms Strategic CRM Alliance With Playbook


Symplify Forms Strategic CRM Alliance With Playbook
Symplify Forms Strategic CRM Alliance With Playbook

Symplify, the leading Stockholm-based provider of CRM and AI cloud solutions, has announced a significant new partnership with the iGaming solutions provider Playbook.MT.


This collaboration aims to enhance customer engagement and support the growth of startups and rapidly expanding companies in the iGaming sector.


Playbook.MT is recognized for its comprehensive CRM services, delivering end-to-end solutions that cover everything from consultation to strategy, execution, and analysis.


By integrating Symplify's cutting-edge CRM, data hub, and a variety of communication channels, Playbook.MT is set to elevate client engagement and address both single and multiple service requirements.


The partnership will see Playbook.MT utilize Symplify’s Campaign and Journey Builder modules, along with comprehensive site conversion testing, enabling partners to craft personalized, AI-optimized player experiences. This focus on refining marketing strategies aims to enhance customer satisfaction and maximize lifetime value.


Earlier this summer, Symplify expanded its engagement toolset with the introduction of its Instant Messaging service, which is designed to serve as a central channel. Following its initial launch on Telegram, this service will soon integrate additional messaging platforms to further streamline communication.


Christoffer Feldt-Sørensen, Symplify’s Head of Sales, stated, “Partnering with Playbook.MT will heighten iGaming experiences for their clients. By integrating Symplify's CRM and AI solutions, we're empowering Playbook.MT to deliver more personalized, data-driven engagement strategies that drive player loyalty and boost revenue.”


Michelle Boström, Co-founder of Playbook.MT, remarked, “Our collaboration with Symplify reinforces our dedication to providing high-quality solutions for our carefully selected clients. This partnership will further solidify our proven ability to drive rapid growth for our clients.”


With this strategic alliance, both Symplify and Playbook.MT are poised to deliver innovative and effective solutions that meet the evolving needs of the iGaming industry, ultimately enhancing the player experience.

0 comments

Comments

Rated 0 out of 5 stars.
No ratings yet

Add a rating
NEWS.jpg

iGaming News Delivered Daily

iGaming Gazette is your go-to source for the latest and most comprehensive iGaming news. Stay up-to-date with all the happenings in the vibrant world of iGaming through our carefully curated articles, breaking news updates, and exclusive interviews.

As a leading platform dedicated to iGaming, we pride ourselves on delivering accurate, insightful, and timely news that covers the entire spectrum of this exciting industry. Whether you're interested in online casinos, sports betting, eSports, or the latest gaming technologies, iGaming Gazette has you covered.

Join our community of passionate iGaming enthusiasts and never miss a beat with our in-depth coverage of iGaming news.

bottom of page