Symplify, the leading Stockholm-based provider of CRM and AI cloud solutions, has announced a significant new partnership with the iGaming solutions provider Playbook.MT.
This collaboration aims to enhance customer engagement and support the growth of startups and rapidly expanding companies in the iGaming sector.
Playbook.MT is recognized for its comprehensive CRM services, delivering end-to-end solutions that cover everything from consultation to strategy, execution, and analysis.
By integrating Symplify's cutting-edge CRM, data hub, and a variety of communication channels, Playbook.MT is set to elevate client engagement and address both single and multiple service requirements.
The partnership will see Playbook.MT utilize Symplify’s Campaign and Journey Builder modules, along with comprehensive site conversion testing, enabling partners to craft personalized, AI-optimized player experiences. This focus on refining marketing strategies aims to enhance customer satisfaction and maximize lifetime value.
Earlier this summer, Symplify expanded its engagement toolset with the introduction of its Instant Messaging service, which is designed to serve as a central channel. Following its initial launch on Telegram, this service will soon integrate additional messaging platforms to further streamline communication.
Christoffer Feldt-Sørensen, Symplify’s Head of Sales, stated, “Partnering with Playbook.MT will heighten iGaming experiences for their clients. By integrating Symplify's CRM and AI solutions, we're empowering Playbook.MT to deliver more personalized, data-driven engagement strategies that drive player loyalty and boost revenue.”
Michelle Boström, Co-founder of Playbook.MT, remarked, “Our collaboration with Symplify reinforces our dedication to providing high-quality solutions for our carefully selected clients. This partnership will further solidify our proven ability to drive rapid growth for our clients.”
With this strategic alliance, both Symplify and Playbook.MT are poised to deliver innovative and effective solutions that meet the evolving needs of the iGaming industry, ultimately enhancing the player experience.
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