UltraPlay, part of ODDS Group and a leading entity in gaming technology, has fortified its collaboration with ELITBET, enhancing the player experience with innovative gamified features, data-driven customer relationship management (CRM), and a comprehensive loyalty program.
This partnership is not only propelling ELITBET's impressive growth but also setting new benchmarks in the iGaming sector. Within just a year, ELITBET has significantly expanded its market share, attributed to UltraPlay’s state-of-the-art technology, extensive market coverage, adherence to regulatory compliance, and scalable solutions.
ELITBET, operating over 100 licensed gaming halls across Bulgaria, is a prominent figure in both online and land-based casino markets. The synergy with UltraPlay combines cutting-edge technology with a commitment to quality, establishing a high standard in the gaming industry.
UltraPlay’s robust suite of solutions transcends basic gamification. It incorporates dynamic challenges, personalized achievements, and a sophisticated CRM system that enables ELITBET to craft targeted marketing campaigns and optimize bonus structures for maximum impact.
The integration of a player loyalty program, leaderboards, achievement badges, and rewards across both online and physical platforms ensures a seamless and engaging experience for all players.
The recent rebranding of ELITBET has bolstered its market presence, attracting new players while retaining the existing customer base. Mario Ovcharov, CEO of UltraPlay, remarked, "This partnership showcases the power of our technology to drive growth for operators."
For those looking to enhance player engagement and loyalty at their own casinos, UltraPlay’s solutions, demonstrated by the success of the ELITBET partnership, offer a comprehensive suite of tools and a proven track record.
UltraPlay stands ready to be the ultimate partner in maximizing player value and driving sustained growth.
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