UTR Sports, the driving force behind the UTR Pro Tennis Tour (PTT), has joined forces with Sportradar (NASDAQ: SRAD) in a groundbreaking collaboration aimed at revolutionizing fan and bettor engagement within the world of tennis.
Under the terms of this long-term agreement announced today, Sportradar will become the exclusive provider of official PTT data and audiovisual (AV) streaming content for betting purposes, commencing in January 2025.
This strategic alliance is set to inject fresh energy into the PTT, leveraging Sportradar's cutting-edge AI-driven solutions to enhance fan experiences and fuel innovation within the sport.
With over 20,000 PTT matches annually, Sportradar will harness its advanced artificial intelligence and computer vision technologies to capture deep data insights, offering a deeper analysis of each match and unlocking new opportunities for in-play betting.
By extending these opportunities to its vast network of 900+ betting operator clients worldwide, Sportradar aims to elevate the visibility and appeal of the PTT on a global scale.
Mark Leschly, Chairman and CEO of UTR Sports, expressed his enthusiasm for the collaboration, stating, "The success of the UTR Pro Tennis Tour has exceeded expectations, and the continued growth looks brighter than ever, with a significant expansion of the tour coming in 2025.
We are happy to be able to elevate and expand visibility of the tour with Sportradar and continue to provide the broadened pathway these players need to meet their goal of playing professional tennis."
Moritz Gloeckler, Sportradar EVP Rights and Strategic Projects, echoed Leschly's sentiments, emphasizing the strategic significance of the partnership. "We are thrilled to partner with UTR given that tennis boasts one of the largest and dedicated global fan bases and is among the most widely bet on sports worldwide," said Gloeckler.
"As we do with all our partnerships, we have selectively added UTR to our portfolio of rights that we believe will provide Sportradar with enhanced commercialization upside and opportunities for further growth."
The UTR Pro Tennis Tour, spanning across Asia, Europe, and North America, offers consistent betting opportunities throughout the year, catering to the world's 1.6 billion tennis enthusiasts.
Boasting close to 700 tournaments since 2021 and attracting past and present Grand Slam-level players, the PTT has emerged as a cornerstone of the professional tennis circuit. With Amazon Prime serving as the official streaming platform for PTT matches, tennis fans worldwide can enjoy the action from the comfort of their homes.
As the partnership between UTR Sports and Sportradar takes center stage, tennis aficionados can anticipate a thrilling evolution in the way they experience and engage with the sport, marking a new chapter in the dynamic world of professional tennis.
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