Marketing agency Vega has announced the expansion of its iGaming division with the addition of two senior hires, just three months after establishing its operations in Gibraltar.
The move underscores Vega’s commitment to enhancing its service offerings for its growing client base in the iGaming and finance sectors.
Since its launch in May, Vega Gibraltar has quickly established itself as a vital service hub, winning several new business contracts. To support this rapid growth, the agency has welcomed Steve Smith, formerly of DAZN Bet and BetVictor, to its Gibraltar senior team as Director.
Additionally, Tom Burley, previously with Dentsu, has been appointed as Head of iGaming PR, operating out of Vega’s headquarters in Manchester.
In response to its expanding team, Vega Gibraltar has relocated to a larger office space in The World Trade Center, situated in the heart of Gibraltar’s bustling business district.
Steve Smith, Director of Vega Gibraltar, expressed his enthusiasm for his new role:
"I am delighted to be joining the Vega Gibraltar team. This opportunity allows me to use my client-side iGaming experience to innovate at an accelerated pace whilst working with some of the brightest marketing minds within the industry.
Together, we will drive Vega Gibraltar forward and help our ever-expanding client base navigate the increasingly complex challenges to unlock true business growth."
Tom Burley, the newly appointed Head of iGaming PR at Vega, also shared his excitement. “Joining the Vega team is a really exciting opportunity. The business has made huge strides over the last three years, and it’s motivating to be part of a team with such a high growth mindset.
I’ve been involved in the iGaming industry for over eight years, and I’m looking forward to elevating Vega’s Digital PR product and delivering more great results for our clients.”
Carl Hallam, Co-Founder of Vega Gibraltar, highlighted the significance of these appointments: "Bringing Steve and Tom on board is a pivotal moment for Vega Gibraltar and our iGaming team. Their deep industry knowledge, experience, and passion for driving results make them a perfect fit for our team.
We are proud of our early achievements, working with major operators, and our new office space reflects our commitment to continued growth and success. The future looks exciting, and we're eager to see the impact Steve and Tom will have on our journey."
With these strategic hires, Vega is well-positioned to continue its impressive growth trajectory, further cementing its reputation as a leading marketing agency within the iGaming sector.
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