Pioneering iGaming solutions provider, WA.Technology, collaborates with NE Group to introduce WA.Africa, a strategic move into African markets.
In a significant development, WA.Technology has joined forces with NE Group to establish WA.Africa, a joint venture aimed at expanding their presence in the African iGaming landscape.
This partnership leverages WA.Technology's global ambitions and NE Group's expertise in delivering tailor-made solutions for the African market.
Africa represents a burgeoning market for iGaming operators, and WA.Africa intends to capitalize on this potential by offering custom, omnichannel platforms that seamlessly integrate mobile, retail, and online services.
The collaboration brings together WA.Technology's commitment to excellence and NE Group's specialized knowledge of the African market, ensuring a customer-centric approach for players.
NE Group, renowned for its NE Sportsbook and NE Games verticals, provides a modular platform that combines sportsbook and casino experiences. This integration is designed to enhance user engagement and retention, crucial elements in the dynamic African iGaming sector.
Imran Bukhari, CEO of NE Group, expressed excitement about the partnership, saying, "Synergy between both the companies is exceptional; we are thrilled to have created this true partnership with WA.Technology.
Under Tim Scoffham's leadership, their focus on global expansion, combined with our specialised sports betting platform and lightweight frontend solution for Africa, empowers sports betting operators to scale fast with confidence while delivering exceptional user experiences."
Tim Scoffham, CEO of WA.Technology, also highlighted the significance of the joint venture, stating, "This joint venture with NE Group, and the launch of WA.Africa, is a big step in our journey towards a high-profile African presence. The customer is always at the heart of everything we do. Interest from operators wanting to explore the broadening African market has grown significantly.
As a company whose focus is always getting the best for our clients, NE Group's seasoned local expertise in Africa, coupled with our full spectrum of iGaming platform solutions, elevates the capabilities for premier player engagement and impactful experiences for clients’ customers in this rapidly evolving market."
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