Anticipation is building as WA.Technology, a key player in the iGaming industry, confirms its active participation in the much-anticipated ICE London 2024 event, scheduled to take place at ExCel London from February 6th to 8th.
Following a triumphant presence at SiGMA Europe 2023 in Malta, the WA.Technology team is geared up to unveil its latest innovations and strategic plans at one of the world's premier iGaming expos.
Set against the backdrop of ExCeL London, ICE London 2024 is expected to draw over 45,000 industry professionals for its UK edition before transitioning to Barcelona, Spain, in 2025. WA.Technology, riding on the success of its Latin American ventures, is now eyeing significant expansion into African markets.
The company's localized omnichannel platform, facilitated by a dedicated African market team, aims to seamlessly integrate mobile, retail, and online gaming.
At the heart of WA.Technology's showcase is the revamped flagship product, WA.Platform. This enhanced version promises a considerable elevation in player experience and engagement, featuring:
Casino AI adaptation tailored to individual user behavior.
Localized, AI-powered Content Management System (CMS).
Brand and player-level customization for all products.
Dedicated back-office access per product.
Improved reporting system.
Fresh, customizable dashboard.
Site editor and builder.
Updated security protocols.
Overall modernized appearance.
Attendees can also look forward to the unveiling of new launches from WA.Technology's verticals, including enticing games from WA.Lottery and WA.Fantasy.
The exhibition will offer an opportunity to win exciting prizes, with WA.Lottery hosting a daily big prize giveaway, and WA.Fantasy inviting attendees to partake in a Daily Fantasy Sports game for the upcoming Premier League weekend.
In collaboration with Authentic Fruits, WA.Technology plans to treat visitors to Brazilian superfood Açaí, emphasizing the company's commitment to social impact and environmental preservation.
The special WA.Technology edition Açaí, sourced from sustainable farms in Northern Brazil, adds a Brazilian touch to the iGaming offerings.
Meet the WA.Technology team at stand S4-240 or their exclusive area in the WA.Technology-sponsored Meeting Zone S1-360. For those looking to delve into business discussions, the team is available for pre-scheduled meetings.
Adding an extra layer of excitement, WA.Technology will host an exclusive invite-only Latino Fusion Night on February 7 at SICAN. The event promises an unforgettable evening with live DJ sets, delectable cuisine, and unparalleled networking opportunities, capturing the spirit of ICE London.
Expressing his enthusiasm for ICE London, Tim Scoffham, CEO of WA.Technology, stated, "ICE London is the perfect stage to showcase our cutting-edge WA.Platform upgrade and market specialist tailored range with the global iGaming community.
2023 was a groundbreaking year for the entire WA.Technology team, but 2024 promises to be bigger and better for growth in further markets, such as our highly-anticipated African expansion. We can’t wait to share everything we have in store for our clients."
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