WA.Technology, a prominent B2B iGaming solutions provider, is set to debut its latest innovation, Pick’Em Player Props, at this year’s SiGMA Europe event.
The new product offers a dynamic blend of Fantasy Sports and traditional betting, delivering a unique player-centric betting experience aimed at boosting engagement, retention, and customer acquisition for operators.
This product taps into the fast-growing trend of player props betting by allowing players to predict the individual performances of their favorite athletes across a range of sports, rather than focusing on entire teams. Delegates at SiGMA Europe can explore the product in action at Stand 1095.
Pick’Em Player Props offers two different betting modes to cater to diverse player preferences. The “Power Play” mode requires players to make all predictions correctly to win, heightening the thrill with its high-risk, high-reward nature.
For players seeking a more strategic approach, the “Flexible” mode offers the opportunity to continue even if some predictions are incorrect, maintaining an attractive payout structure.
This innovative approach differentiates WA.Technology’s product from traditional sportsbooks by providing fixed multipliers for multiple player prop selections, simplifying the betting experience and adding a fresh level of personalization.
“Player-centric markets have seen remarkable growth in recent years, particularly in response to evolving broadcasting and social media trends,” said Will Booth, Product Manager – Fantasy at WA.Technology. “We developed Pick’Em Player Props to harness this growth, particularly in expanding markets in Latin America and Africa, and to deliver an engaging, individual-focused betting experience.”
Booth further highlighted the inspiration behind the product, noting the growing demand for betting content centered around individual athletes. “Bettors today are often more interested in the players themselves than the teams. For instance, a global star like Lionel Messi will draw wagers regardless of where he’s playing,” Booth explained.
“Pick’Em Player Props is designed to meet that demand, offering a sleek interface, multiple gameplay options, and exciting prediction-based challenges that elevate the betting experience.”
As the interest in personalized betting options continues to rise, WA.Technology’s Pick’Em Player Props promises to be a valuable tool for operators, delivering more engaging and localised player experiences across diverse markets.
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