The prominent iGaming platform provider, White Hat Gaming, has successfully executed the launch of its state-of-the-art PAM in collaboration with Bally's Corporation (NYSE: BALY) in Ohio. This marks a pivotal step in Bally's sportsbook expansion strategy.
Through an exclusive B2B partnership unveiled earlier this year, Bally's will seamlessly integrate White Hat Gaming's cutting-edge PAM across multiple states. This robust and scalable platform is rigorously tested to meet the highest standards, ensuring seamless operations.
The encompassing PAM solution features an array of essential components, including CRM marketing support, a proprietary cashier, a diverse range of payment options, round-the-clock customer support, and an extensive suite of player protection tools.
A notable inclusion in the PAM package is White Hat's award-winning Traveling Wallet™ solution. This innovative feature is poised for deployment as additional state launches unfold.
Traveling Wallet™ enables players to utilize the same app, account balance, bonuses, and loyalty offers across various states. This proven feature significantly enhances player retention and optimizes the user experience, particularly benefiting preexisting out-of-state players.
The US market will witness successive state rollouts in the upcoming months as White Hat Gaming's partnership with Bally's gains momentum.
Phil Gelvan, CEO at White Hat Gaming, expressed excitement about this collaboration: "We are elated to extend our PAM platform to Bally's in Ohio, a significant achievement as part of our exclusive partnership with this esteemed operator group.
With the added value of our distinctive Traveling Wallet™ functionality, in-house cashier, and responsible gaming tools, Bally's is primed for resounding success in The Buckeye state. Our focus remains steadfast on replicating this success in Ohio while ensuring Bally's receives unwavering PAM technology support across various markets in the near future."
Robeson Reeves, CEO at Bally's, shared his perspective on this collaboration: "As we continue to broaden our online footprint throughout the US, complementing our well-established retail presence, we're delighted to align with White Hat Gaming, an equally forward-thinking and innovative entity. Our collaboration underscores our excitement to leverage White Hat Gaming's revolutionary platform to accelerate our growth.
This technology will play a pivotal role in establishing us as a premier, full-service, vertically integrated company encompassing casinos, resorts, online sports betting, and iGaming."
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