White Label Casinos (WLC), a leading provider of customizable online casino solutions, has joined forces with The Mill Adventure, a prominent technology provider, to offer a fully tailored platform experience.
The collaboration between White Label Casinos and The Mill Adventure brings together WLC's expertise in flexible and modular casino offerings with The Mill Adventure's comprehensive iGaming platform.
Based in Malta, The Mill Adventure's platform offers a suite of features including streamlined compliance management, real-time data access, diverse game portfolios, and top-tier payment solutions.
With this partnership, clients of White Label Casinos gain access to The Mill Adventure's extensive toolkit, empowering them with greater flexibility and scalability.
Operators can leverage advanced features like SmartLobbies, an AI-driven casino lobby management solution, and various promotional tools such as loyalty programs, tournaments, and bonus systems to enhance player acquisition and retention.
Phil Pearson, CEO of White Label Casinos, expressed enthusiasm about the collaboration, stating, "The Mill Adventure’s platform is one of the most flexible and complete solutions in the online gaming industry. We are excited to welcome them as our latest partner and look forward to providing an enhanced casino experience to our clients."
Sandra Bortolo, Director of Technical Projects at White Label Casinos, highlighted the increased flexibility and choice that The Mill Adventure's platform brings to their portfolio, underscoring the commitment to offering premium casino solutions.
Bjørnar Heggernes, Commercial Director at The Mill Adventure, emphasized the shared vision of promoting efficiency and delivering unique player experiences.
Heggernes stated, "Partnering with White Label Casinos aligns with our goal of simplifying the process of building competitive casino brands. Together, we believe in leveraging the right platform to create engaging and seamless iGaming experiences."
As the partnership unfolds, both White Label Casinos and The Mill Adventure are poised to offer innovative solutions that cater to the evolving needs of the iGaming industry, setting the stage for enhanced player engagement and operational excellence.
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