WiseGaming, a leading sports betting and gaming platform provider, has announced a new partnership with Symplify, the Stockholm-based market leader in CRM and AI cloud solutions. This collaboration aims to significantly boost player engagement through advanced technological integration.
WiseGaming, known for its extensive portfolio of turnkey and white-label solutions, will now leverage Symplify’s cutting-edge CRM, data hub, and multiple communication channels. This integration is set to enhance WiseGaming's ability to offer tailored and AI-optimized player experiences.
Key to this partnership are Symplify’s Campaign and Journey builder modules, along with full site conversion testing tools. These features will enable WiseGaming’s partners to create customized marketing strategies, thereby driving customer satisfaction and increasing player lifetime value.
In a recent enhancement to its suite of engagement tools, Symplify launched its Instant Messaging service in June. This new channel, starting with Telegram, is designed to eventually incorporate multiple messaging platforms, further enriching the communication capabilities available to WiseGaming.
Christoffer Feldt-Sørensen, Head of Sales at Symplify, expressed his excitement about the partnership: “WiseGaming has quickly become a force in the international iGaming space with an impressive list of partners. Working together will allow WiseGaming to use our cloud-based CRM and AI ecosystem to build on their growth momentum by engaging with its audiences on a deeper level.”
Steven Paton, Commercial Director at WiseGaming, echoed this sentiment: “Symplify’s powerful 360° communication platform is a perfect fit for our proprietary technology and supports our mission of providing our partners with the very best iGaming solutions.”
This partnership marks a significant step forward for WiseGaming as it continues to expand its influence and enhance its offerings in the iGaming industry.
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