Xprizo, a cutting-edge fintech platform in the iGaming sector, has announced a strategic partnership with pioneering sports betting operator 4BetNow to drive its expansion in the regulated Kenyan market.
4BetNow, which recently launched its retail and online operations in Kenya, has ambitious plans for growth in the country. This collaboration combines Xprizo’s intuitive technology with 4BetNow’s industry expertise, setting a new benchmark in gaming and payment solutions.
The integration of Xprizo’s fintech services will enable seamless deposits and withdrawals in local currencies for 4BetNow customers. With Xprizo’s existing integration with M-PESA, users can effortlessly access the popular mobile money service within a single interface.
“We’re thrilled to go live with 4BetNow in Kenya and look forward to playing a key role in its expansion plans,” said Richard Mifsud, Xprizo’s Chief Visionary Officer.
“Xprizo prides itself on providing unmatched fintech services that connect people, especially where traditional payment solutions are scarce. New 4BetNow customers will also benefit from a unique cash-back offer as they sign up for the service.”
The integration of Xprizo with 4BetNow will empower Kenyan users with secure, reliable, and efficient payment solutions. This partnership will bridge critical gaps in the payment ecosystem, facilitating seamless cross-border transactions and providing invaluable tools for local operations.
A spokesperson for 4BetNow added, “Leveraging Xprizo’s exceptional payment ecosystem will allow us to provide our Kenyan customers with a fast, secure, and frictionless experience.”
This partnership marks a significant step forward for both companies as they continue to expand their influence and enhance their offerings in the Kenyan iGaming market.
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