Xtremepush, a top-notch CRM and loyalty marketing provider utilizing AI technology, has intensified its presence in Latin America with a recent agreement with NGX, an integrated iGaming and sports betting platform.
NGX offers a comprehensive platform for managing secure casino and sports betting operations, prioritizing quality control to ensure top-notch performance. It empowers operators with autonomy and fosters innovation, particularly catering to the growing iGaming market in Brazil.
Through this collaboration, NGX platform users will gain access to Xtremepush's cutting-edge engagement, AI, and gamification tools, all delivered through its real-time Customer Data Platform (CDP).
This integration enables NGX's operator partners to deploy personalized messaging, promotional campaigns, and targeted offers to their players, thereby enhancing player engagement and retention.
The strategic partnership signifies Xtremepush's notable growth in Latin America, building on recent agreements with prominent operators like Senna Sport and Betsul, as well as platform providers such as Vibra Gaming and WeeBet.
Robbie Sexton, Director of Partnerships & Sports Betting & Gaming at Xtremepush, expressed his enthusiasm, stating: “Partnering with NGX comes at a pivotal moment, especially after the significant growth we've witnessed in Brazil during Q1 2024.
NGX's commitment to success, innovation, and integrity aligns seamlessly with our goals in this dynamic market. With NGX's respected platform in the Brazilian iGaming landscape, we're poised to deliver our solutions to even more operators in Latin America.”
Alexandre Tauszig, Sales Director at NGX, emphasized the platform's dedication to meeting industry demands, citing Xtremepush as their preferred partner. He stated: “Our collaboration with Xtremepush underscores our commitment to equipping operators with the tools they need to thrive.
Xtremepush's advanced engagement and retention solutions, continually enhanced, will empower operators leveraging our platform to engage with customers more effectively, thereby extending their lifespan.”
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