Xtremepush, a leading provider of AI-powered CRM and loyalty marketing solutions, has announced a strategic technology partnership with customer experience specialist Purple Square CX.
This collaboration aims to leverage Purple Square CX's expertise to offer Xtremepush’s advanced customer engagement platform and real-time Customer Data Platform (CDP) to a broader European audience, including prominent iGaming operators.
As part of this partnership, Purple Square CX’s clients will now have access to Xtremepush’s innovative InfinityAI solution. This cutting-edge technology is designed to revolutionize operational strategies within the iGaming sector through sophisticated marketing techniques.
InfinityAI uses adaptive AI to enable operators to create highly customized marketing models in real time, responding swiftly to emerging trends and enhancing customer retention.
Based in the UK, Purple Square CX specializes in enhancing customer interactions through a variety of services, focusing on three core areas: customer experience advice and strategy, marketing automation, and CDPs. The integration of Xtremepush’s platform into their offerings is expected to significantly boost the value provided to their clientele.
The partnership comes at a time of significant global growth for Xtremepush, which has recently secured high-profile operator partnerships in Latin America, the US, the UK, and Europe.
Tommy Kearns, CEO of Xtremepush, expressed his enthusiasm for the partnership: "We're excited to be joining forces with Purple Square CX, increasing the number of potential customers we can serve with our unified customer engagement platform and real-time CDP.
Purple Square CX is renowned as one of Europe’s leading customer experience specialists and in helping to deliver our solution to its big-name operator partners, we believe this is a partnership that will bear fruit for both parties."
Timothy Biddiscombe at Purple Square CX echoed this sentiment, highlighting the strategic fit of Xtremepush’s solutions: "Our agnostic approach to technology means we are always looking for partnerships that will help to bring increased value to our customers. Xtremepush fits that bill perfectly.
Xtremepush’s range of solutions, including its new InfinityAI technology, is very impressive. We look forward to working together to help drive superior relationships between operators and their customers."
This strategic alliance is set to enhance the capabilities of both companies, providing advanced tools and technologies to improve customer engagement and operational efficiency across the European iGaming market.
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